Joya News

Tips for Choosing the Right Shoes

A well-chosen shoe can have a significant impact on the comfort and health of your feet. Therefore, it's important to consider some key factors when selecting shoes. Below, we'll present five crucial tips to help...

Things to Avoid While Hiking

Even experienced hikers can find themselves in unpleasant situations due to thoughtless decisions. Keep these basic 'no-gos' in mind to make your hike safer and more enjoyable.:

Walking, strolling, moving: Which sole suits you?

To find the right Joya sole, it is important to weigh your individual needs and preferences. Consider factors such as your foot shape, health condition, and how you plan to use the shoes.

Comfortable Travel: Tips for the Right Shoes

Sore spots, blisters, and achy feet – totally unwanted issues, especially during a vacation when there's so much to explore and thousands of steps to take each day. Choosing the right shoes can provide a solution to this.

The new Fall/Winter collection 2023

The new Fall/Winter collection is really something to behold!Highlights for WomenElena Beige/BlueOne of our latest models is the Elena Beige/Blue – timeless, contemporary slip-ons for everyday wear. With their stylish design and comfortable fit, they're the perfect choice to elevate your look and enjoy the day to the fullest.

Joya brand launches new look!

Dynamic movements, fresh colors, and pure joy – these were the key aspects in the development of the new Joya look. Our goal is to strengthen the brand's profile and convey what Joya shoes are all about: stylish, high-quality, and comfortable shoes that promote health and provide our customers with more comfort in everyday life.

New kybun Joya Shop in Zurich!

The opening of the kybun Joya flagship store was celebrated with great joy, attended by around 120 guests. The store is situated in a prime location between the renowned "Bahnhofstrasse" and the charming "Rennweg".

The kybun Joya Group in the NZZ

The shoe industry in Switzerland seems to be dying out, but the Müller entrepreneurial family and their associated kybun Joya Group are pushing back.

The Joya Way - Claudio Minder in interview

Joya co-founder Claudio Minder was interviewed last night by SRF about the recently published book "The Joya Way". Watch the interview now and learn more about the success story of the Swiss shoe manufacturer Joya...

Spring/Summer Collection 2023

Spring/Summer 2023 Collection The Joya spring/summer collection 2023 convinces with sensational new models! With the new Veloce series for men and women comes a newly developed lightweight sole with progressive and technical design on the market. It provides optimal rolling, arch support and that certain something with the stylish outsole.

Opening of the kybun Joya Riding Park in Egnach

With a successful inauguration celebration, the Egnach and Surroundings Cavalry Association celebrated the opening of its new equestrian facility in Egnach under the radiant autumn weather.

The Joya Wave Technology

The Joya Wave Technology offers a custom-fit solution for every foot, thanks to the multi-fit insole. The Wave models feature an exceptional arch support and special stability, which promotes and supports healthy walking and standing.

Fall/Winter Collection 2022

The new fall/winter collection 2022 promises great things! Not only will sales hits be staged in color, but with the new sole technology "Active" Joya brings a sporty outdoor outsole for healthy and pain-free acitve walking to the market. With low-cut and high-cut models for men and women, an optimal cushioning/rebound effect, special slip resistance as well as stability is provided in any weather!

The new Joya Active Sole Technology

Available now... The new Active technology provides a balanced cushioning/rebound effect. Thanks to the wide forefoot and heel, it enhances great foot stability. The outsole, especially designed for the outdoor use, guarantees an exceptional good grip.

Joya Merino Socks - high quality socks subscription

Why you should choose Merino Socks?Merino wool is one of the most valuable, premium and high-quality natural fibers in the world. With its unique properties, it is perfect for everyday wear.

kybun and Joya merge

The two world market leaders in the field of health shoes are merging. In the future, the brands "kybun" and "Joya" will be managed under one roof - that of the kybun Joya Group.

25 years of health shoes - time for change

The kybun Joya Group is carrying out the generational change from health shoe pioneer Karl Müller III (MBT, kybun) to his son Karl Müller IV (Joya), to mark the 25th anniversary of the health shoes from eastern Switzerland. Great tasks await the junior - two traditional Swiss shoe brands are integrated into the group.

Sustainable Joya soles from apple pomace

Claudio Minder (CEO Joya), Paolo Spagnolo (CEO Momö), Katja Stadler (Apple Queen TG), Karl Müller (Founder Joya) from left Joya is launching a new, healthy, organically produced sole made from apple pomace in collaboration with Mosterei Möhl in Arbon

The new Joya Nuvola Sole Technology

The new Nuvola technology is particularly lightweight and provides an incomparable delightful and comfortable wearing sensation, thanks to the unique wavy "nuvola foam insole".

Spring/Summer Collection 2022

New designs, fresh colors and the proven Joya comfort - this year's spring/summer collection offers massive highlights! In addition to familiar models, the new collection offers a lightweight sole for every day with the "Nuvola" sole technology. The unique wave-shaped foam insole makes any everyday activity a carefree and effortless experience!

Shoe brand remains in Swiss hands: Entrepreneurial family Müller takes over "Kandahar”

Surprise in the shoe industry: The traditional and exclusive shoe brand "Kandahar" is taken over by the Thurgau entrepreneurial family Karl Müller (kybun & Joya). With the change of ownership, the production site is gradually moved from Gwatt to Sennwald.

Fall/Winter 21 Collection

The new Joya collection promises a comfortable and fashionable fall/winter season! Highlights are especially the new ankle boots in bold brown and black tones, which are not only fully on trend, but also guarantee the customer the tried and tested healthy Joya walking comfort.

The digital quick test for your health

You have probably noticed by now that we have allowed ourselves a little joke, because we cannot take care of your health digitally - April Fools! However, we hope we could give you a moment of smile!

Shoe industry revolutionaries

Latest News from the Frankfurter Allgemeine Zeitung (FAZ): Regional ties, comfort/sport footwear and religion. In this triad, Karl Müller Senior (kybun) and Karl Müller Junior (Joya) follow their very own ways - in their lives and as entrepreneurs.

Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya

Pascal Zuberbühler, 6-time Swiss champion, 3-time cup winner and true football legend, is the new ambassador for the Swiss health shoe company kybun Joya.

Joya launches new shoe care series

In cooperation with Pep*Up, Joya has developed care products made from pure natural products with plant extracts. Pep*Up products are organically based, dermatologically tested and produced in an Austrian factory. From cleaning sponge, leather care with lemongrass oil, suede care with organic jojoba oil, to a citrus fresh deodorant spray with organic orange oil, Joya offers ideal shoe care now.

Joya shoes shine in new splendor

Pimped up Joya shoes: Jane is a professional crystal-embellisher specializing in footwear. It is something she has been doing for many years now and first started off as a hobby and has grown over the years to a place where she had the opportunity to work for a wide range of clients.

April Fools

«IKEA Billy» – you could have been a fantastic shoe experience! We do want to dissolve our April Fool’s joke and make it up to you! VOUCHER-CODE: JOYAAPRIL10

Cooperation with furniture giant IKEA

Joya announces new cooperation with the swedish furniture giant IKEA. Goal of the cooperation will be to manufacture a fashionable healthy shoe out of used IKEA carrier bags, so that employees and customers can walk especially healthy and comfortable through the endless corridors of the furniture store.

No 1 Brand in Japan

Joya got honored with the award “No 1 Brand” for healthy footwear from the Japan Marketing Research Inc. (JMR) in Japan recently. A special honor for an innovative footwear manufacturer, who made a shoe with a unique swiss sole technology, where healthy walking and standing as well as a strong back are always kept forefront.

Things to Avoid While Hiking

Even experienced hikers can find themselves in unpleasant situations due to thoughtless decisions. Keep these basic 'no-gos' in mind to make your hike safer and more enjoyable.:

The new Fall/Winter collection 2023

The kybun Joya Group in the NZZ

The shoe industry in Switzerland seems to be dying out, but the Müller entrepreneurial family and their associated kybun Joya Group are pushing back.

Opening of the kybun Joya Riding Park in Egnach

With a successful inauguration celebration, the Egnach and Surroundings Cavalry Association celebrated the opening of its new equestrian facility in Egnach under the radiant autumn weather.

The new Joya Active Sole Technology

25 years of health shoes - time for change

Spring/Summer Collection 2022

The digital quick test for your health

Joya launches new shoe care series

Cooperation with furniture giant IKEA

Walking, strolling, moving: Which sole suits you?

To find the right Joya sole, it is important to weigh your individual needs and preferences. Consider factors such as your foot shape, health condition, and how you plan to use the shoes.

Joya brand launches new look!

The Joya Way - Claudio Minder in interview

The Joya Wave Technology

Joya Merino Socks - high quality socks subscription

Why you should choose Merino Socks?Merino wool is one of the most valuable, premium and high-quality natural fibers in the world. With its unique properties, it is perfect for everyday wear.

Sustainable Joya soles from apple pomace

Shoe brand remains in Swiss hands: Entrepreneurial family Müller takes over "Kandahar”

Shoe industry revolutionaries

Joya shoes shine in new splendor

No 1 Brand in Japan

Comfortable Travel: Tips for the Right Shoes

New kybun Joya Shop in Zurich!

Spring/Summer Collection 2023

Fall/Winter Collection 2022

kybun and Joya merge

The two world market leaders in the field of health shoes are merging. In the future, the brands "kybun" and "Joya" will be managed under one roof - that of the kybun Joya Group.

The new Joya Nuvola Sole Technology

The new Nuvola technology is particularly lightweight and provides an incomparable delightful and comfortable wearing sensation, thanks to the unique wavy "nuvola foam insole".

Fall/Winter 21 Collection

Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya

Pascal Zuberbühler, 6-time Swiss champion, 3-time cup winner and true football legend, is the new ambassador for the Swiss health shoe company kybun Joya.

April Fools

«IKEA Billy» – you could have been a fantastic shoe experience! We do want to dissolve our April Fool’s joke and make it up to you! VOUCHER-CODE: JOYAAPRIL10

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Joya News

Tips for Choosing the Right Shoes

Things to Avoid While Hiking

Walking, strolling, moving: Which sole suits you?

Comfortable Travel: Tips for the Right Shoes

The new Fall/Winter collection 2023

Joya brand launches new look!

New kybun Joya Shop in Zurich!

The kybun Joya Group in the NZZ

The Joya Way - Claudio Minder in interview

Spring/Summer Collection 2023

Opening of the kybun Joya Riding Park in Egnach

The Joya Wave Technology

Fall/Winter Collection 2022

The new Joya Active Sole Technology

Joya Merino Socks - high quality socks subscription

kybun and Joya merge